Product Marketing Manager

Job Description

Product Marketing Manager will help define and execute the go-to-market strategy for all products across the Data Theorem suite. Collaborating across sales, engineering, and executive leadership teams is a must. Having a passion for creating high-quality content is essential. An ability to describe, connect, and empathize with the various customer personas can focus the content creation efforts. You will own Data Theorem’s content strategy and arsenal including: corporate website, customer case studies, technical webinars, analyst white papers, infographics, blogs, buyers guides, ROI calculators, and video testimonials. You can flex your creative muscles in this role while leveraging a data-driven approach to decision making.

Responsibilities
  • Understand the market problems and identify market opportunities to drive growth
  • Creatively write content targeted to various personas including application developers, security operations, CISO/CSO/CIOs, and financial buyers.
  • Use customer and competitive research to influence product strategy as well as drive effective messaging
  • Work closely with COO and CEO to craft product strategy and develop the GTM vision for your product
  • Measure your impact to the sales and marketing funnel (web traffic, MQL, SQLs, etc.) and implement improvements to accelerate conversion rates at each stage of the funnel
  • Build and execute campaigns from the bottom up (identify goals, risks, audience, messages, and tactics)
  • Drive marketing qualified leads through campaign activities to targeted customers
  • Generate high quality content for customers, evaluators, advocates, and prospects including emails, blogs, webinar content, uses cases, customer stories, and more.
Skills & Requirements
  • You have 3-5+ years of B2B product marketing experience, ideally in the software space or have an aptitude for understanding and ramping up on new technologies
  • You have built, driven, and managed go-to-market plans across all channels
  • You're a passionate, self-starter with a no B.S., can-do attitude
  • You're eager to jump in and get things done, but don't get flustered in a dynamic environment
  • You have worked with an enterprise marketing and sales funnel
About This Job
Location

Palo Alto, CA

Job type

Full-time

Experience level

Mid-Level

Role

Marketing

Technologies

SaaS, Security

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